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Asda Data & Reporting

Update: 25 February 2026

We are working directly with Asda to resolve the current ADR reporting interruption.
  • Progress: Asda has indicated the nature of the issue and is offering positive guidance toward a resolution.
  • Timeline: We are confident that service will be restored within the next few weeks, and we expect to communicate the exact reinstatement date within the next few days.
  • Data Continuity: Once service is restored, we will collect all available metrics to ensure the continuity of your data signals.
  • New Metrics: New metrics will be introduced as planned shortly after service returns.
This remains a top priority for SKUtrak and Crisp senior management. We appreciate your patience while we work through these final steps with the Asda team.

 

 

 

Update on ADR transition below:

What’s changing?

Asda is moving from Walmart’s Retail Link system to its own Supplier Portal, which includes Asda Data and Reporting (ADR). This follows Asda’s separation from Walmart. The rollout is happening in phases, with stores and depots converting in batches.

 

How Crisp SKUtrak is supporting the transition

We’ve built a connector that pulls data from ADR, giving you a complete view of Asda sales, stock and supply. We're now working with Asda to manage the rollout of this connector. The connector is currently in evaluation with a select group of Crisp SKUtrak customers; feedback has been positive, and we expect to make it available more widely in the near future once Asda gives approval.

 

Getting Connected to ADR in Crisp SKUtrak

To register your interest in the ADR connector, contact your Customer Success Manager or email skutrak-support@gocrisp.com. You can also ask your Asda buyer to support your request.

Once approved, you’ll be able to connect Crisp SKUtrak to ADR. Follow this guide to complete the setup.

 

ADR Connector FAQs:

Q. Why has my new user been rejected?
A. We’re working with Asda to improve the onboarding process and reduce user rejections.

Q. Are my Retail Link supplier codes valid in ADR?
A. ADR accounts do not map directly to Retail Link accounts. We’ll help you ensure the correct supplier codes are used.

Q. Why is my ADR connector still showing as ‘validating’?
A. Validation can take up to 48 hours. If it still hasn’t validated, your ADR access may not be fully configured. We’ll work with Asda to resolve this.

Q. If I am connected to ADR, should I still update my Retail Link Bot token where prompted?
A. We no longer retrieve any data from Retail Link and therefore this process is not required.

Q. Will data be available at the same time as before?
A. Currently, ADR makes data available later in the day than Retail Link, so your Crisp SKUtrak service will finish updating later. You may also see partial data for the latest day alongside delays in your KPI email schedule, as both are dependent on waiting for ADR to update. We always aim to collect data as early as possible, and we’ll adjust our schedule if ADR update times improve.