Commercial Home Page Guide

Follow this guide to understand how to use the Commercial Home Page.

If you're on a premium plan, this is the first dashboard you’ll see when entering a retailer section in SKUtrak, with two tabs: one for Commercial, one for Supply. Click here to switch to the Supply Home Page product guide. 

Commercial Home Page

The intent of this is to provide a high level snapshot of your recent trading performance over key reporting periods at a commercial level.

We encourage you to use the Commercial  Home Page as a starting point to quickly identify key performance issues and trends. From here, you can dive deeper into our detailed Performance dashboards to uncover root causes and take data-driven actions. 

 

Filtering the dates 

The time period drop-down and switch allow you to select between four key reporting periods and a comparison. These are:

  1. Yesterday: Latest day vs either the same day last week or the same day last year
  2. Week to date: Retailer week to date vs the previous week to date or the same week to date last year
  3. Last complete week: Retailer week vs the previous week or the same week  date last year
  4. Year to Date: Retailer year to date vs year to date last year

 

KPI tiles 

You have a view of four KPI tiles at the top of your page which are:

  1. Sales Value (Electronic Point of Sales (EPOS) value recorded)
  2. Sales Volume (Electronic Point of Sales (EPOS) volume recorded)
  3. Average Selling Price (Sales Value divided by Sales Volume)
  4. Distribution Points (The sum of stores where a product is available, rather than an  average)



The colour of the KPI value indicates if the metric is up or down vs the selected comparison period. 

 

Time series

The time series shows your over-time performance for the selected metric, which can be changed by using the metric drop-down or clicking on any of the KPI tiles. The blue line represents the current weeks or days compared to the relevant comparison weeks or days.  

Weekly Time series

  • Year to Date:  compares the current year to date with the previous year.
  • Last complete Week: Compares the most recent 52 weeks with either the previous 52 weeks or same 52 weeks last year depending on the selected comparison.

Daily Time series

  • Week to Date and Yesterday: compares the last 28 days vs either the previous 28 days or the same 28 days last year depending on the selected comparison.

 



Discover how to apply a product filter in our guide available here