💡Use this handy guide to understand more about SKUtrak’s Iceland connector.
About this data source
SKUtrak collects data from Iceland through file-based email reports sent to SKUtrak. Currently, this data is updated on a weekly basis.
Status page
Please use this link to access our status page on all retailer data feeds and please ensure to subscribe to our email updates.
Historical data overview: Iceland
Use this matrix to see an overview of historical data available when SKUtrak is first connected, determined by the number of days or weeks of data available per measure.
|
Measure |
Days |
Weeks |
|
|
Estate Level |
Store Stock |
1 |
|
|
Estate Level |
Availability |
1 |
|
|
Estate Level |
Sales Value |
1 |
|
|
Estate Level |
Sales Volume |
1 |
|
|
Estate Level |
Average Price |
1 |
|
|
Estate Level |
Average Stores Ranged |
1 |
|
|
Estate Level |
Rate of Sale Volume |
1 |
|
|
Estate Level |
Rate of Sale Value |
1 |
|
|
Estate Level |
Lost Sales Value |
1 |
|
|
Estate Level |
Lost Sales Volume |
1 |
|
|
Estate Level |
Lost Sales % (Value) |
1 |
|
|
Estate Level |
Lost Sales % (Volume) |
1 |
|
|
Depot Level |
Depot Inbound % |
1 |
|
|
Depot Level |
Supplier Ordered |
1 |
|
|
Depot Level |
Supplier Matched |
1 |
|
|
Depot Level |
Supplier Credited |
1 |
|
|
Depot Level |
Depot Matched/Satisfied |
1 |
|
|
Depot Level |
Depot Stock |
1 |
|
Iceland data glossary:
|
Metric |
Definition |
Origin |
|
Sales Value |
Electronic Point of Sales (EPOS) value recorded |
Retailer |
|
Sales Volume |
Electronic Point of Sales units |
Retailer |
|
Rate of Sale Volume (RoS) |
As above in units |
SKUtrak |
|
Rate of Sale Value (RoS) |
EPOS daily sales value recorded for each store ÷ by either stores ranged or stores stocked |
SKUtrak |
|
Average Selling Price |
Sales Value ÷ by Sales Volume |
SKUtrak |
|
Availability % |
In store availability as defined by Iceland |
Retailer |
|
Lost Sales Value |
Assumed number of stores unavailable (based on Stores Ranged & Availability %) x average rate of sale on the day for stores assumed available |
SKUtrak |
|
Lost Sales Volume |
As above, in units |
SKUtrak |
|
Lost Sales Value % |
Lost Sales Value, as a % of Total Sales Value |
SKUtrak |
|
Lost Sales Volume % |
As above in units |
SKUtrak |
|
Supplier Ordered |
Number of cases ordered into depot |
Retailer |
|
Supplier Matched |
Number of cases delivered into depot |
Retailer |
|
Supplier Credited |
Number of cases not fulfilled |
Retailer |
|
Depot Inbound % |
% of cases ordered which were fulfilled |
SKUtrak |
|
Depot Stock |
Stock cases on hand in depot |
Retailer |
|
Store Stock |
Stock cases on hand in stores |
Retailer |
|
Average Stores Ranged |
Total number of stores a product is ranged in |
Retailer |
FAQs
Q: How does SKUtrak collect data from Iceland, and how often is it updated?
The sign-up process for Iceland involves setting up a forwarding email address. Once this is set up, the data is sent directly from the provided email address, which is auto-forwarded to SKUtrak. From there, SKUtrak processes the data for tracking and analysis.
Q: What are the current limitations in data visibility?
This data set is limited to the historical and current data provided, which may not include deeper or more extensive historical records provided to SKUtrak by suppliers.