Review Promotion

Learn how to use the Review Promotion Dashboard

Summary

The Review Promotion dashboard lets you evaluate the performance of your promotions. It automatically calculates a baseline and shows the volume % uplift generated by the deal. Use it to:

• Conduct a post-event analysis to see whether your promotion generated the expected returns. Download the data and combine with financial metrics to understand your promotion's ROI. 
• Identify availability and stock issues during a promotion to understand their impact on sales, and factor in lost sales when forecasting your next promotion.

Setting up the dashboard

The dashboard gives you six configuration options in the top bar, from left to right:

• Start Date: set the Start date of your promotion.
• Length of Promo: choose the length of your promotion 
• End Date: this cannot be changed and is based on the start date plus the length of the promotion
• Promotion Status: this cannot be changed and is based on the current date. It shows you the number of days since the start of your promotion.
• Expected Sales Volume Uplift: to calculate your forecasted promotion sales, set the expected sales volume uplift. 
• Total Expected Sales: based on the expected sales volume uplift you have set, this shows you the total sales you expect to gain by the end of the promotion. 
• Distribution Increase: set the number of stores you intend to increase distribution for. 
• Expected Total Sales: based on your distribution increase, this shows the expected number of stores you will be ranged in during the promotion.
  
  

What's on screen

There are three types of components on-screen, from top to bottom:

• KPI tile: the KPI summary tiles along the top show your key numbers during your promotion.
• Product breakdown: on the left of the page is the product breakdown, showing two bars. The first bar shows the Sales Volume during the promotion in blue, and the forecasted sales, based on your expected volume uplift, in light grey. Next to this is the second bar, showing the variance between the two; promotion sales and forecasted sales. 
• Time series: on the right, five time series charts show across the promotion period, with a few days either side.
  • The first time series chart shows promotion (blue bars) and forecasted sales (light grey bars). Dark grey bars outside of the promotion period represent actual sales not on promotion. The black line is average price. 
  • The second time series shows a cumulative area chart for sales. The blue line represents the cumulative total of promotion sales and the great area is the cumulative total of forecasted sales during promotion. 
  • The third, fourth and fifth time series charts show Depot Stock, Store Stock and Availability % in that order.