Now you have created your set of promotions using SKUtrak Promote, view this glossary to understand the metrics behind your figures and report with confidence.
|
Metric |
Definition |
Formula |
|
Sales Units |
The total sales in units. |
- |
|
Gross Sales |
Total sales from you to the retailer. |
Gross Sales = Retailer Price × Sales Units |
|
Total Investment |
Total investment (trigger funding and fixed fee) incurred by the promotion. |
Total Investment = (Sales Units × Retailer Discount) + Fixed Investment |
|
Net Sales |
Total sales on promotion after investment. |
Net Sales = Gross Sales - Total Investment |
|
Cost of Goods |
Total COGS for the product sold on promotion. |
Cost of Goods = Cost × Sales Units |
|
Gross Profit |
Gross Profit achieved in the promotional period. |
Gross Profit = Net Sales - Cost of Goods |
|
Gross Margin |
Margin % achieved in the promotional period. |
Gross Margin = Gross Profit ÷ Gross Sales |
|
Retailer Sales Value |
Total Retail Sales Value in the promotional period. |
- |
|
Retailer Gross Profit |
Gross Profit achieved by the retailer in the promotional period. |
Retailer Gross Profit = Retailer Sales Value + Total Investment - Gross Sales |
|
Retailer Gross Margin |
Gross Margin achieved by the retailer in the promotional period. |
Retailer Gross Margin = Retailer Gross Profit ÷ Retailer Sales Value |