SKUtrak is a Demand Intelligence platform designed to help you sense, shape and respond to shopper demand for your products. Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.
SKUtrak helps FMCGs:
✅ Simplify retailer data collection and harmonisation
⚠️ Sense and respond to operational opportunities and threats
📈 Shape and grow demand through promos, distribution and NPD
🤝 Share wins and build stronger retailer relationships
If you are a new SKUtrak user, we suggest checking out our dashboard guide to see how it can help you.
If you are the first person to join SKUtrak from your organisation, you can start by connecting a Data Source. Head to our Data Sources guide to see how.
Find detailed how-to articles and tutorial videos in our Help Centre.