The current status relating to the impending replacement of Asda Retail Link
What’s changing?
Asda is moving from Walmart’s Retail Link system to its own Supplier Portal, which includes Asda Data and Reporting (ADR). This follows Asda’s separation from Walmart. The rollout is happening in phases, with stores and depots converting in batches.
What this means for suppliers
As each location converts, its data becomes available in ADR. It’s important to stop pulling data from Retail Link for converted sites, as it becomes unreliable.
ADR now provides complete sales data for all stores, including those not yet converted. However, it does not yet include stock data for unconverted sites. To get a full picture of stock and supply, suppliers must blend data from both ADR and Retail Link.
This is not straightforward. File formats and product codes differ between systems, and suppliers must use conversion dates to avoid duplication.
How Crisp SKUtrak is supporting the transition
We’ve built a connector that pulls data from ADR and blends it with Retail Link data in Crisp SKUtrak, giving you a complete view of Asda sales, stock and supply. We're now working with Asda to manage the rollout of this connector. The connector is currently in evaluation with a select group of Crisp SKUtrak customers; feedback has been positive, and we expect to make it available more widely in the near future once Asda gives approval.
Getting Connected to ADR in Crisp SKUtrak
If you're not yet connected to ADR, your service will only show data for unconverted locations. This means you won’t see a complete picture of your Asda performance.
To register your interest in the ADR connector, contact your Customer Success Manager or email skutrak-support@gocrisp.com. You can also ask your Asda buyer to support your request.
Once approved, you’ll be able to connect Crisp SKUtrak to ADR. Follow this guide to complete the setup.
ADR Connector FAQs:
Q. Why has my new user been rejected?
A. We’re working with Asda to improve the onboarding process and reduce user rejections.
Q. Are my Retail Link supplier codes valid in ADR?
A. ADR accounts do not map directly to Retail Link accounts. We’ll help you ensure the correct supplier codes are used.
Q. Why is my ADR connector still showing as ‘validating’?
A. Validation can take up to 48 hours. If it still hasn’t validated, your ADR access may not be fully configured. We’ll work with Asda to resolve this.
Q. Are any metrics missing from ADR?
A. ADR currently lacks ranging and traited information. We’re working on ways to maintain continuity until Asda reinstates this data.
Q. Will data be available at the same time as before?
A. Currently, ADR makes data available later in the day than Retail Link, so your Crisp SKUtrak service will finish updating later. You may also see partial data for the latest day alongside delays in your KPI email schedule, as both are dependent on waiting for ADR to update. We always aim to collect data as early as possible, and we’ll adjust our schedule if ADR update times improve.
Updated: August 2025