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      Asda Retail Link & Asda Data & Reporting

      The current status relating to the impending replacement of Asda Retail Link

      Asda are replacing Walmart's Retail Link DSS reporting system with the Asda Data & Reporting (ADR) application. SKUtrak currently sources your Asda data from Retail Link DSS and we will be transitioning to use ADR when that system is considered 'production ready'.

      This page represents our current knowledge on Asda's data and our plan & progress towards switching to the new ADR application as the source of Asda data within SKUtrak.

      We would advise all users to attend the bi-weekly Future Supplier Call; open to all suppliers by invitation of Asda. Rest assured, we will be attending these sessions to inform you of the latest system migration next steps with regards to SKUtrak.

       

      What we know about Asda's transition from Retail Link DSS to ADR

      • Suppliers were given access to data in ADR on 1st July.
      • We continue to monitor the Future Supplier Call hosted by Asda, where we observe ongoing changes to ADR.
      • Retail Link DSS is expected to continue to degrade during 2025.


      Next steps:
      • We have completed developing our connector for the new ADR application in Supplier Portal.
      • ADR is now Asda’s recommended source for sales data. We are working with Asda to pilot a SKUtrak ADR connector, but are still awaiting approval to enable it more widely. The pilot is in an advanced stage and, once approved, we will roll it out to all suppliers.

      • We are making changes to how Asda data is reported in SKUtrak to account for discrepancies in legacy Retail Link sales data:

        Asda recently alerted suppliers to an issue with incorrect sales data within Retail Link. After investigation, we identified that Retail Link was reporting incorrect sales for converted stores (stores which have been transitioned to SAP). To rectify this, we have updated our data collection to exclude converted stores and removed sales data associated with them from the point of conversion. 

        What this means:
      • Sales data: Your Asda data now only includes sales from unconverted stores. As SKUtrak is missing a portion of your total Asda sales, they may appear lower than expected. In the meantime, we’re developing a temporary solution to ensure the completeness of Asda sales data within SKUtrak and we will be in touch with further information.

      If you have questions or concerns, our support team is available to help. We appreciate your understanding.


      Updated: 4th June 2025