💡Use this handy guide to understand more about SKUtrak’s Asda ADR connector.
About this data source
Please note, SKUtrak Asda data is currently sourced from the Asda Retail Link (Decision Support System) application whilst transitioning to use ADR. You can discover more on the latest status here. This guide highlights the available data within the new ADR system.
Each day, we gather metrics on store-level sales. In addition, for stores and depots that have converted to Asda's new systems we collect depot and store stock and depot inbound metrics.
Status page
Please use this link to access our status page on all retailer data feeds and please ensure to subscribe to our email updates.
Historical data overview: Asda ADR
Use this matrix to see an overview of historical data available when SKUtrak is first connected, determined by the number of days or weeks of data available per measure.
|
Measure |
Days |
Weeks |
|
|
Estate Level |
Store Stock |
1 |
|
|
Estate Level |
Sales Value |
1095 |
156 |
|
Estate Level |
Sales Volume |
1095 |
156 |
|
Estate Level |
Average Price |
1095 |
156 |
|
Estate Level |
Rate of Sale Volume |
1095 |
156 |
|
Estate Level |
Rate of Sale Value |
1095 |
156 |
|
Depot Level |
Depot Inbound % |
|
|
|
Depot Level |
Supplier Ordered |
|
|
|
Depot Level |
Supplier Matched |
|
|
|
Depot Level |
Supplier Credited |
|
|
|
Depot Level |
Depot Stock |
1 |
|
|
Store Level |
Sales Value |
1095 |
156 |
|
Store Level |
Sales Volume |
1095 |
156 |
|
Store Level |
Rate of Sale Value |
1095 |
156 |
|
Store Level |
Rate of Sale Volume |
1095 |
156 |
|
Store Level |
Store Stock |
1 |
|
Asda ADR data glossary:
|
Metric |
Definition |
Origin |
|
Sales Value |
Electronic Point of Sales (EPOS) value recorded |
Retailer |
|
Sales Volume |
As above in units |
Retailer |
|
Rate of Sale Value (RoS) |
EPOS daily sales value recorded for each store ÷ by either stores ranged or stores stocked |
SKUtrak |
|
Rate of Sale Volume (RoS) |
As above in units |
SKUtrak |
|
Average Selling Price |
Sales Value ÷ by Sales Volume |
SKUtrak |
|
Supplier Ordered |
Number of cases ordered into depot |
Retailer |
|
Supplier Matched |
Number of cases delivered into depot |
Retailer |
|
Supplier Credited |
Number of cases not fulfilled |
Retailer |
|
Depot Stock |
Stock units in depot |
Retailer |
|
Store Stock |
Stock units in store |
Retailer |
FAQs
Q: What does ADR current provide and what are the data limitations?
A. Currently, we can collect store sales for all stores including converted stores. ADR provides store and depot stock for converted locations and supplier service for converted depots.