Retailer Data Overview

💡Use this handy guide to understand more about SKUtrak’s Sainsbury’s connector.

About this data source

Sainsbury's has replaced their Horizon reporting system with the Circana SupplyHub application. Discover more here.

Status page

Please use this link to access our status page on all retailer data feeds and please ensure to subscribe to our email updates.

Historical data overview: Sainsbury’s

Measure		Days	Weeks

Estate Level	Store Stock	28	4
Estate Level	Availability	28	4
Estate Level	Sales Value	28	4
Estate Level	Sales Volume	28	4
Estate Level	Average Price	28	4
Estate Level	Average Stores Ranged	28	4
Estate Level	Rate of Sale Units	28	4
Estate Level	Rate of Sale Value	28	4
Estate Level	Lost Sales Value	28	4
Estate Level	Lost Sales Volume	28	4
Estate Level	Lost Sales % (Value)	28	4
Estate Level	Lost Sales % (Volume)	28	4
Depot Level	Supplier Service Level	1
Depot Level	Supplier Ordered	1
Depot Level	Supplier Matched	1
Depot Level	Supplier Credited	1
Depot Level	Depot Service Level	28	4
Depot Level	Depot Matched/Satisfied	28	4
Depot Level	Depot Credited	28	4
Depot Level	Depot Stock	28	4

Sainsbury’s data glossary:

Metric	Definition	Origin
Sales Value	Electronic Point of Sales (EPOS) value recorded	Retailer
Sales Volume	As above in units	Retailer
Rate of Sale Value (RoS)	EPOS daily sales value recorded for each store ÷ by either stores ranged or stores stocked	SKUtrak
Rate of Sale Volume (RoS)	As above in units	SKUtrak
Average Selling Price	Sales Value ÷ by Sales Volume	SKUtrak
Waste Value	Bin Waste at retail price	Retailer
Waste Volume	As above in units	Retailer
Waste Value %	Wastage Value as a % of Total Sales Value	Retailer
Waste Volume %	As above in units	Retailer
Availability %	The % of stores ranged where stock > 0	Retailer
Lost Sales Value	IF no stock showing in-store and no sales recorded on the day = Lost sales calculated by taking the average rate of sale on the day for stores with stock IF no stock showing in-store but some sales recorded on the day = Lost sales calculated by subtracting the amount sold from the average rate of sale for stores with stock	Retailer
Lost Sales Volume	As above, in units	Retailer
Lost Sales Value %	Lost Sales Value, as a % of Total Sales Value	SKUtrak
Lost Sales Volume %	As above in units	SKUtrak
Supplier Ordered	Number of cases ordered into depot	Retailer
Supplier Matched	Number of cases delivered into depot	Retailer
Supplier Credited	Number of cases not fulfilled	Retailer
Supplier Service Level %	% of cases ordered which were fulfilled	SKUtrak
Depot Ordered	Stock units ordered from depot into store on the original order date	Retailer
Depot Matched	Stock units delivered from depot into store	Retailer
Depot Credited	Stock units not fulfilled from depot into store	Retailer
Depot Stock	Stock units in depot	Retailer
Store Stock	Stock units in store	Retailer
Average Stores Ranged	Total number of stores a product is ranged in	Retailer

FAQs

Q: Do you collect store level data from ‘Big Button’?

Currently, we do not collect this due to accessibility issues and limitations to collect this data.

Q. Why can I no longer see Sainsbury’s data within my SKUtrak account?

Following Sainsbury’s migration from the former Horizon system to the new Circana SupplyHub feed and as notified on July 30th, we have worked with Circana to reach an agreeable (three-way) Third Party Agreement ("TPA") to cover Atheon, Circana and Sainsbury's and define how SKUtrak will receive, process, analyse and supply SupplyHub data to you.

This means that this data will only be available to users from 21st December 2024 who have completed and agreed access to this service following Sainsbury’s transition from the Horizon reporting system to the Circana SupplyHub application.

Our paying customers are eligible for a party data sharing agreement which allows the Circana data to be used to power your SKUtrak service. Unfortunately this means our historical ‘free’ Sainsbury’s service is no longer available.

Full details on the transition can be found here.

If you wish to discuss access to this service, please contact the Customer Success team at customersuccess@atheon.co.uk.

To discover how to upgrade your account to access this service, please contact our team here.